Posts Tagged "customer experience"

Bridging the gap between business and emotions – a goal for SAP

Jun 20 2018

Mark de Bruijn, VP, Head of Marketing EMEA & MEE at SAP Customer Experience authors a recent post on The Future of Commerce, and talks about one of the main concerns in the automated world – the focus on people. Starting from a study that gives a simple, yet difficult…

SAP to fashion brands that use ecommerce: mind your customer

Mar 14 2018

One of the most difficult issues in commerce is the mindset. Once a seller, you tend to always be a seller – and think like one. It is rather difficult to understand that your end customers think differently, and don’t feel like anyone should correct them. No customer wants or…

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