Posts Tagged "CRM"

Bridging the gap between business and emotions – a goal for SAP

Jun 20 2018

Mark de Bruijn, VP, Head of Marketing EMEA & MEE at SAP Customer Experience authors a recent post on The Future of Commerce, and talks about one of the main concerns in the automated world – the focus on people. Starting from a study that gives a simple, yet difficult…

Gearing up for change & expansion: SAP talks about CRM evolution

Jun 14 2018

CRM – Customer Relationship Management is mission-critical for all organizations now, and SAP strongly targeted this need for the midsize and large organizations in all industries and sectors starting, 2013. Although the company offered SAP CRM software for its customers prior to this this year, too, the importance of standalone…

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