SAP to fashion brands that use ecommerce: mind your customer
Be your own customer – and see how it works
This advice is easy to offer, hard to take in. A Forbes article by Erica Vialardi, Audience Engagement Marketing Manager, SAP Hybris approaches this topic. As you may see for yourself here, things are in fact simple.
High-level experiences are available, because of custom-tailored software & experienced providers
When newcomers start employing digital tools, it takes some accustoming with them. Yet, the benefits of the line of the above overcompensate the initial difficulties. This is due to the way software tools work from the start.
Leading brands, such as SAP, use their vast previous experience. They tailor intuitive, anticipation-capable systems that are in sync with the market needs. We are living times of ubiquitous connectivity. Customers are demanding and they are experts in detecting what is missing from the picture. They want speed, perfection and simplicity. The customer experience should be seamless, user-friendly and efficient.
Thus, the companies that aim for seamless digital operations excellence are well advised to adopt the right software. These software “helpers” take them half way to success. With a quick familiarization and some personalized, custom-tailored add-ins and tools in the mix – this is a winner recipe.
A friend in need
The need to understand your customers is present – whether you acknowledge it or not. To surmount this retro-style is not impossible. Yet the effort, the talent and resources you need might be hard to find.Can you guess what your customers lack? What tiny malfunction or unfriendly detail puts off some of them? What is it that cuts their journey short? Can you browse through their suggestions to sort out those which are valuable as starting points for what you need to change?
As mentioned, the most honest answer would be “yes, but…”. Continue the phrase at will: “…it will take a while”, “…with difficulty”, “…we need to get more employees”, and so on.